You want to create a need in order to sell something. Most people buy products that they need in their homes. Any item that seems superfluous is often overlooked as a luxury item. This mentality can create problems for wine guides working for Traveling Vineyard.
Traveling Vineyard wine guides are the sales force for the company. They specialize in guiding groups of people through wine tastings. These wine tastings are educational in nature and help to deepen the guests understanding and appreciation for wine.
The wine guide makes commissions off of sales originating from these events. Each guest goes home with a different perspective on wine with ordering information in hand. Every order that the guest makes, generates more income for the wine guide host. It is an incredibly fulfilling, fun and flexible employment opportunity.
But the most seasoned wine guides create a need for the people at the event. One of the most successful way is to create a need for wine is to tie it to cuisine. It is common knowledge that wines pair well with certain foods. If you make an incredible connection between food and wine, people are more likely to buy the wine to enhance their culinary experiences.
It is in the wine guide’s best interest to bring snacks that correspond with each wine tasting. One of the most powerful pairings is between a dry white wine and fatty foods. These fatty foods could include salmon, cashews or avocado. The fat in these snacks really enhance the flavor of the wine and vice versa.
When you make a connection like this, the guest will forever connect those types of foods with that wine. The next time they are in a position to eat those foods, they will remember the wine. They will then create a need to have that wine with their food in order to enhance the experience. It is no longer a luxury item when this need is created.
It is experienced moves like this one that can really drive up sales for a wine guide. It seems that the dream job just got a little better.
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