Y U So Mad?

Fabletics – Customer Centric Athleisure Brand

Sep
04

One of the biggest brands in the world of Athleisure products is Fabletics, and its growth story has surprised many of the industry experts. One of the greatest reasons why Fabletics has been able to grow at the speed of which it has is because it has focused its eyes and ears on what customers have to say about the brand. Even though many brands say that it is customer-centric, not many of them actually are. However, Fabletics started on the note of providing customers what they really wanted – affordable, designer, and quality athleisure product. The market were filled with athleisure products that were a total rip off and highly overpriced, and Fabletics came with its range of designer athleisure products at the fraction of the price. Moreover, the company launched the membership model, where the customers were able to get further discount and the ability to shop from the comfort of their home in a very personalized manner.

 

 

Leveraging the power of the crowd has been at the core of the business model followed by Fabletics, and it is what has helped it get the push it needed to make its mark in this highly competitive industry. The company is relatively new and was launched in 2013, but today does an annual business of over $235 million. Moreover, the company has over a million register VIP members, who have subscribed to the company’s subscription model. Shawn Gold, who serves as the Corporate Marketing Officer at Fabletics said that the reason why Fabletics has been able to grow tremendously in the past few years is that the company focuses on its customers, relies on data, and ensures that the end users are satisfied. It is what has helped the company to get positive reviews from the majority of the customers.

 

 

As the trend of online shopping has shifted towards people believing the online reviews as their own, it is imperative for an e-commerce business to have a good online reputation. Any company that is backed by positive reviews of its customers is sure to boost its sale, online reputation, revenue, and market image. It would also help in improved organic traffic to the site and better search engine rankings. The customer loyalty increases as the company continue to gather more positive reviews, and it is what Fabletics has been able to achieve successfully since its inception. Fabletics has a review based marketing strategy that is impactful and at the same time based on call to action.

Do you know your shampoo?

May
12

The new rage in haircare is no-poo shampoos. No-poo shampoos have become popular over the years due to its ability to cleanse hair without damaging the cuticles of the hair shaft. Many shampoos sold in stores contain a harsh, chemical ingredient known as sodium laureth sulfate.You can also visit their Social Media page to learn more about them. This ingredient strips the hair of its natural oils and can cause dryness. No-poo shampoos have removed this ingredient and many people are becoming increasingly interested in this new type of hair care method.

WEN is a haircare company that provides natural ingredients for all your hair-care needs. The cleansing conditioner cleans hair without taking away shine and luster. All hair types will benefit from the WEN cleansing conditioner and because it contains no harsh ingredients, you can use it as often as you’d like. If your hair is dry, frizzy and overall unmanageable, buying WEN will make detangling your hair a breeze!

If you dye your hair, you may not have known that shampoos that contain harsh ingredients can strip your hair color and make it appear dull, causing you to have to take a trip to the salon sooner than expected. With WEN, your color will be vibrant and last longer due to its conditioning properties. If you’re ready for new and improved hair, get rid of your shampoo and switch to WEN! Your hair will thank you.

A New Approach for Fabletics

Feb
01

Fabletics was founded in October of 2013. The co-founders are Don Ressler and Adam Goldenberg. The idea for Fabletics came from an issue that Don Ressler and his wife dealt with on a daily basis. He and his wife are athletic and spend a lot of time in athletic wear. They noticed that most of the athletic clothing all looked the same and was not especially comfortable to be in. Don Ressler wanted to change that.

 

Don Ressler and Adam Goldenberg brought in Kate Hudson to be the spokesperson for the brand. She has a passion for fitness and has a strong belief in what Fabletics represents. Together, the three of them set out to make Fabletics a success. In the three years that they have been in business, the company has grown more year after year.

 

When Fabletics began, a strong business plan was created. They knew that the competition in the fashion e-commerce market was strong. Amazon is a major player in this field. Amazon controls abut 20% of the market, and Fabletics needed to find a way to compete.

 

When Fabletics began, they conducted their business entirely through their website. Customers were able to log on and see all of the products that were available. Customers were also given the option to become VIP members. VIP members were asked questions about their clothing preferences. This information was then used to create a customized shopping experience. Deals and specials would be offered to customers based on their VIP membership.

 

As Fabletics grew, the decision was made to open physical stores. Based on the data collected from VIP members, they were able to determine which areas would be best suited for a store. Fabletics was also able to decide which products to carry in their stores based on what previous customers had bought.

 

Fabletics took a backward approach to their business plan. Most businesses start out with physical stores and then moved their products online. Fabletics first built their brand and customer base through their website. When they opened their physical stores, they already had an established and loyal customer base. Approximately half of the customers who walk into a physical store are VIP members. They already know the brand well and have their preferences in place.

 

In business years, Fabletics is a very new company. Even though they are only three years old, they are currently valued at over $250 million. They have seen growth each year of at least 35%. These are huge numbers for a company that is so new. These numbers are also impressive because a huge competitor of Fabletics is Amazon.

 

Fabletics took an “outside of the box” approach to how they are running their company. This approach is paying off in a big way and Fabletics has seen huge growth. They are on a path to continue up and become even more successful.

Chris Burch And The Importance Of Creativity and Technology

Nov
17

Chris Burch is someone who has done a lot of work when it comes to running successful businesses. He is also someone that knows how to manage money well. He is very insightful when it comes to different matters of business. This is one of the reasons that he is willing to write about many different topics. For one thing, he talks about the combination of fashion and technology. While some people think that wearable technology is something new, he sees it as something that goes back past history. While a lot of these pieces of technology serve a function, he also sees how they can actually be quite fashionable and fun.

Among the things that Chris Burch has talked about is the boom box. These devices were once very popular among people. A lot of people were seen walking around carrying these items that played music. This is an example of the type of technology that has also doubled as a fashion statement. Another form of technology that is considered fashionable are the headphones. Even more fashionable are the earbuds that people have grown to love. While the earbuds don’t seem to have the full type of sound that headphones have, people have grown to love the items that offer sound.

Chris Burch is someone who is looking to the future in anticipation of the types of objects that people are going to be able to use. Chris Burch is also someone that knows how to make the right investments. With the investments that he has made, he has managed to become a billionaire. Chris Burch has a lot of great pieces of information that people can use in order to make some major profits in the financial industry. There are many types of ways that people can invest that Chris Burch knows about.

More information for Chris Burch:

About Chris Burch

 

What’s in a Mane

Apr
08

 

 

Poor Justin Bieber has now been criticized again—this time for an act of “cultural appropriation,” or something you might call hair imperialism. Curiously, he has gotten in trouble for showing up with his hair in dreadlocks, something rock and roll performers have been getting away with since the 1990s. Miley Cyrus has, of course, also faced criticism for the very same thing. There is a strange bifurcation between the reactions received by performers who adopt these styles for visual effect, and those who have been attracted by the music of traditional black performers. Nobody criticized the Red Hot Chili Peppers for covering James Brown and Parliament/Funkadelic. And checking out a catalogue of influences behind the Rolling Stones reads like an all-star team of black rhythm and blues.

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Through an interesting juxtaposition of events, a retrospective exhibition of Rolling Stones memorabilia has opened at the Saatchi Gallery, in London. The exhibit is called Exhibitionism, and offers a look into the band’s fifty year career. Included in the retrospective are re-creations of concert backstages, dressing rooms and even an apartment from the band’s early days. Musical instruments, stage costumes, and collaborations with writers and visual artists are also part of the showing.

For the curious and curio-minded, you can visit the show’s Facebook page here.

Should you wish to view some smart clothes that are always display worthy, you should venture over to justfab.com. There you will find a beautiful array of modern styles—and be sure to take the online quiz, so your fashions can be personalized by the store’s dedicated stylists. More than likely you will want to bookmark the page since exploring the site is going to take longer than just a few minutes. Check them out on Instagram.