Y U So Mad?

Eduardo Sirotsky Melzer Taking the Legacy of his Grandfather to New Heights


Duda Melzer, whose real name is Eduardo Sirotsky Melzer is a leading entrepreneur and businessman coming from a family of businessmen,. He is the third generation member of the family that started the RBS Group of companies. He currently holds the position of the President and the Chairman of the company. The company is in the digital sector and has clients not just in Brazil but other countries like the United States.

Duda has a strong educational background. He first completed his graduation from the Pontifical Catholic University in Business Administration. He then went to Harvard to earn his MBA degree. Unlike many other children from business families, Duda always had a strong zest to learn. He wanted not just to continue his family legacy but also take it to new heights under his leadership. Even though he could just overtake his father’s business after his graduation, he wanted to study further so that he could learn more about business and the economy of the world that will help him run his company.

In an article on Globo, Duda has drawn inspiration from many people in his life. One of the business leaders that he sincerely follows is John Davis. He met him while he was studying at Harvard where he is also a professor. When asked about how he would like to run his company, he said that the success of any family business depends on the ability of the leaders to differentiate the family aspect of the company from its professional one. This is exactly what Duda has been tried to achieve in his company since him taking over the business.

According to Acaert, Duda is also a big believer in giving back to the society through charities and non-profit organizations. In one of his Twitter posts, he said that if a person is blessed and still do not take initiatives to give back to the society, their success is not worth it.

Check out his website: http://eduardosirotskymelzer.com/