Luiz Carlos Trabuco Cappi became the Bradesco’s president at a time when the company had lost its lead to its rival Itaú Unibanco in March 2009. The executive at first didn’t focus on bank rankings. During an interview, he was reported saying that leadership itself wasn’t a goal. He claimed that his main goal at that time was to do everything possible to perfect jobs for the municipalities they served. However, Luiz Carlos Trabuco Cappi made one bold move ahead of Bradesco.
After being offered the approval by the Board chairman Lázaro Brandão, Luiz Carlos Trabuco purchased the HSBC’s Brazilian Branch for $ 5.2 billion US dollars. As a result of the acquisition, the fight for the private segment’s leadership was reopened. A sum of HSBC’s and Bradesco’s market shares outperformed Itaú Unibanco in three different aspects: number of account holders, total investment funds, and branch networks. This also brought the company closer to its rival regarding deposits, assets, and loans offered.
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The executive became an employee at the bank back in 1969. Just like any other employee who joins the institution, he went through all the set hierarchy levels before becoming the president. His successful work at Bradesco Seguros between 2003-2009 enabled him to become an ideal candidate to take over as the president. This area alone has contributed around 30% of the profit in Bradesco to date. Immediately after becoming the CEO, Luiz Carlos Trabuco Cappi created a corporate university. He also began seeking the leadership cadres’ renewals after consulting executives from different levels of the bank.
Luiz Carlos Trabuco Cappi told MONEY that with HSBC, the company managed to conquer at once issues that would have taken around six years or more to attain via organic growth. However, the regulators hadn’t approved the purchase immediately. According to the market forecast, Bradesco would have received the green light in early 2016. As a result, the executive was named the Finance Entrepreneur of the Year by Dinheiro.
Luiz Carlos Trabuco Cappi was born in 1951 in Marilla, the city where Bradesco originated from. He graduated from the Sao Paulo University from the Faculty of Science, Philosophy, and Letters.
Because he wanted to account for success, Luiz Carlos Trabuco Cappi established rituals that gave autonomy to the employees that got promoted. The people who ascended would hold meetings in the Noble Hall. This was the place where shareholders held their meetings. Before the meeting began, the executive was sure to set some ground rules; anyone who received a microphone should have something to say – vocalize positions, send a message, and also offer a plan and strategy of action. The executive promoted individuals in the search for professionals and experts in the banking marketplace.
Earlier in the year, Luiz Carlos Trabuco Cappi’s name was considered when the government was looking for a person to take over the Finance Ministry according to tostoadv.com. Even though the invitation was done by the President himself, Dilma Rousseff, the executive didn’t accept the invitation. An executive who knew him well said that Luiz Carlos Trabuco Cappi was born to work at Bradesco.
Learn more about Luiz Carlos Trabuco: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html