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Taking Over in a Saturated Market: EOS Lip Balm


EOS lip balm went from an unknown to a game-changing market leader in under a decade. How did they do it, particularly in a saturated market? Big name lip balm companies like Chapstick, Blistex and Carmex seemed to have the market stitched up.

Starting Up

According to Fast Company, EOS lip balm was founded by career businessmen with lots of startup experience. They actually chose lip balm because it seemed like a product category that was ripe for disruption.

They were named after what they did (Chapstick prevents chapped lips) instead of evoking a lifestyle.

EOS’s Unique Approach

EOS changed it up, putting lip balm in pastel-colored, egg-shaped containers. The name EOS stands for something, “evolution of smooth.” Innovative flavors such as melon were used. This was a product unlike anything else found at the pharmacy. Finally, EOS was able to harness the power of celebrity. Socialites like Kim Kardashian were photographed using the brand. Once this happened, EOS really took off. https://www.facebook.com/eos/


By analyzing the Racked drug store marketplace, formulating an effective business plan and capitalizing on use by influencers, EOS became the second most popular lip balm in America.

Evolution of Smooth vs The Competition


The Oral Care Industry is one of the most popular industries in the world today. There are literally hundreds if not thousands of products on the market. Brands such as Bistex, Burt’s Bees, and Chapstick have dominated the industry for many years with their products while many others seem to fall completely off the map. One of the hottest new brands on the market is known as Evolution of Smooth and it has steadily climbed the ranks since it’s birth back in 2009. Evolution of Smooth has more mass appeal thanks to it’s beneficial ingredients, broad array of flavors, and unique appearance. As of today this exclusive brand has become the second best selling lip balm product on the market today.

EOS lip balm brand is the real deal as it is paraben free, gluten free, and petrolatum free. These chemical additives actually dry’s out the lips with consistent use and should be avoided. Another great benefit of these cylindrical spheres is the range of flavors that includes:

  • Medicated Tangerine
  • Strawberry Sorbet
  • Sweet mint
  • Honeysuckle Honeydew
  • Passion Fruit
  • Summer Fruit
  • And many more

This New York City based brand’s products are very popular and are flying of the shelves of some of the most prominent stores such as Lucky Vitamin,  Walgreens, Target, Wal-Mart, and others, http://www.ulta.com/brand/eos. Just one photo is it’s popular pink lip balm product generated over 44,000 likes and there are 161,000 Twitter Followers. Evolution of Smooth is just outperforming the competition on all levels because it’s water proof, touch proof, long lasting, and glides on smooth. The future of this unique is definitely in good hand and Evolution of Smooth is playing the biggest role yet.


Look Like A Star With Lime Crime


I guess you could say that I was born with ice skates on my feet. My parents were very active in local sports and started to take me to the ice skating rink when I was little. Learning how to skate takes a lot of patience and a lot of tolerance for bumps and bruises. However, it was not long until I was skating circles around the other children on the ice. Some of my fondest memories were holding onto my dad’s hand as he was teaching me how to skate. It would create a life-long sporting passion that I have to this day.

Years ago, my great-uncle played in the Olympics and my parents hoped that I would be a new generation winner. When I was old enough, my parents hired a skating coach for me. Luda was an immigrant from the Ukraine and was one of the most prominent skating coaches in our area. She knew her business and would never accept anything but the best from me.

There were times that I went home in despair, thinking that she hated me and that I could never please her. Soon, I began to see through her tough exterior and knew that she was getting me ready for the gold. I loved to hear her stories about how she grew up in the former Soviet Union and all she sacrificed for her skating career. Luda’s father was a school teacher and her mother worked in a little green grocery in their village. With the frigid Ukrainian winters, she had ample time to learn her sport and to perfect her techniques.

Luda wanted more than anything to be a member of the Soviet ice skating team. Her boyfriend, Nicolai, was her skating partner and she knew that they could bring gold and glory to their country. They spent countless hours practicing under a renowned Russian coach and saved all their money. The Olympic tryouts were coming up and they had to be ready.

Unfortunately, Luda and Nicolai never made it to the final tryouts. Nicolai’s father fell in disfavor with the local party authority and the couple were strangely disqualified. For the longest time, Luda was bitter and depressed. She knew that she risked her safety and that of her family if she tried to protest. Several years later, she immigrated to the United States and preserved her love of skating by coaching.

Due to an ankle injury, I never made it to the Olympics. However, I still love to skate and have my children involved in skating. My daughter loves to dress up in beautiful costumes and we order makeup from Lime Crime.com. Doe Deere designed some of the most brilliant colors I have ever seen and they are perfect complements to the glittered and sequined costumes. We can chose luminous shades of lipstick, eye shadow, blushers, and nail lacquers. Lime Crime specializes in vibrant colors that cannot be found in other cosmetic lines. Even if we are not in the Olympics, we can look like stars thanks to Lime Crime.