Lori Senecal is the global chief executive officer for Crispin Porter & Bogusky. Her rise to the top of the global enterprise has been a story of resilience, persistence, and consistence. She attributes her growth as a person, and in her career to the guidance, she received from her siblings, who were successful in their rights in different fields. Their success served as a motivation for her to become the best that she could become in whichever industry she joined.
True to form, she got employed and worked in many different companies, where she excelled consistently. Upon graduation from college, Ms. Senecal worked with world renowned companies such as Xbox, Staples, Weight Watchers, Applebee, Nestle, Nabisco, InBev, and Molson. She served as the Global Accountant Director for Coca-Cola and also as the Chief Marketing Officer for DDB Worldwide Communications Group Inc. between 2005 and 2008. Throughout her career, Lori Senecal has shown a talent for growing organizations and helping them achieve both short and long-term goals sustainably.
After her involvement in the development of TAG Ideation, Senecal was appointed the Co-Managing Director for the project in New York. She later rose to the position of Executive Vice President and Accountant Management Director at McCann Worldgroup, the parent company for TAG Ideation. In 2009 she was made a partner and appointed to the position of President and CEO at Kirshenbaum Bond and Partners. In 2015, after a short stay as the director and chief operating officer for MDC, Lori Senecal was appointed the global CEO for Crispin Porter & Bogusky.
According to Campaignlive, at Crispin Porter & Bogusky, Lori’s responsibilities have included overseeing the expansion of the firm, coordination of its ten international offices and ensuring its continued growth. Since she took the helm of Crispin Porter & Bogusky, Ms. Senecal has had a tremendous impact on the firm and its culture. She has worked tirelessly to facilitate the development of an agile, collaborative and inventive global agency capable of offering consistent global solutions with a view maintaining commendable local market innovation.
For her efforts, Ms. Senecal was named one of four “Agency Executives to Watch” for 2016 and led Crispin Porter & Bogusky to win the “Creativity Innovators of the Year” for 2017. You can visit her Twitter page to see more.
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