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Jose Henrique Borghi – Leading Name in the Brazilian Advertising Industry


Jose Henrique Borghi has achieved tremendous success in the Brazilian advertising industry, and it is all because of his unconventional ideas and ad campaigns that he has created for his clients over the years. Jose Borghi is the man behind one of the most popular advertisements of all time that he created and conceptualized for wildlife conservation. The ad named “Mammals of Parmalat” is still remembered by many as one of the most inspiring ads ever created in Brazil.Jose Henrique Borghi currently holds the designation of co-CEO at the third largest advertising agency in Brazil, Mullen Lowe Brazil.

Jose has played a very significant role in the success of the advertising agency and has also helped it get some of the big accounts. Even though Jose Borghi has worked with many companies over the years, some of his clients that are worth mentioning are Mitsubishi, Unilever, and Fiat. The advertising campaign designed by Jose Henrique Borghi for Fiat Automobiles helped the company achieve great success after entering the Brazilian advertising market, and achieve its sales target quite easily.

José Henrique Borghi graduated in Marketing from the leading institution in the country, Pontifical Catholic University. He has worked with some of the top most advertising firms in the country, such as FCB, Talent, Leo Burnett, and DM9DDB. Working with the top ad agencies helped him gain the experience as well as the exposure needed to survive in this highly challenging and competitive profession.Jose Borghi has won many awards in the advertising world, including 20 Awards at the Cannes Film Festival, 16 Abril Awards, 7 Awards at the London Film Festival, 15 Awards at the New York Film Festival, and more. One of the reasons he continues to enjoy continuous patronage of his clients is that he has managed to deliver consistent results in the advertising business to his clients over the years, and he does so by providing unique and out-of-the-box solutions. You can also visit his Facebook page: https://www.facebook.com/profile.php?id=100017864474120

The Impact of Jose Borghi in the Growth of Mullen Lowe


Jose Borghi is one of the 20 best promoters in Brazil. Borghi was positioned among these 20 best publicists by GQ; an organization that focuses on style, culture and fashion. GQ has a group of 30 administrators from the best organizations in Brazil to think of the rundown of the best publicists in the business. The group has helped the organization to be more precise when getting the list of the best promoters.

Borghi Lowe went to the Catholic University of Campinas where he graduated with a degree in Advertising. Later, he worked with different promotion organizations until 2002 when they framed an organization – BorgiEhr Agency, together with his accomplice Erh Ray. The organization was fruitful in its entire operations. Following four years, Ehr chose to quit the organization after Lowe purchased it. Borghi was selected as president of the organization, and the firm was renamed Borghi Lowe before the organization later changing its name to Mullen Lowe.

While he filled in as the leader of the organization, Borghi was relegated obligations in development and creativity. He had a decent notoriety of bringing the most noteworthy ideas since the starting of his vocation. The performance of Borghi affected the Mullen Lowe execution as he focused on web-based promoting, besides having the capacity to revolutionize the marketing sector in Brazil. It appears that Borghi has a profound comprehension of the publicizing and promoting industry, with the majority of the rising advertisers following his marketing strategies in publicizing.

Publicizing is what builds the brand or name of an organization. Without advertising and marketing, establishing a brand can a bit challenging. It is among the reasons that organizations utilize huge amounts of cash in marketing their products or services. For one to be an extraordinary marketer, he/she must be inventive and creative. These are two components that have caused Jose Borghi to procure his accomplishment in the business. Today, Mullen Lowe is one of the greatest publicizing organizations in Brazil where Jose Borghi acts as the CEO.

http://www.ecp.org.br/revista/entrevista/julho for more.