Talking of those big names behind the e-commerce and internet marketing, then you can’t fail to mention Don Ressler. He is the co-founder of JustFab, an online fashion company that connects fashion lovers with stylish trends and new fashion developments globally.
An entrepreneur and technology genius, Ressler is behind the inception of several start-ups that have grown into multi-million dollar companies. He first founded FitnessHeaven.com, an e-commerce and performance advertising platform in 2001, which he later sold to Intermix Media. After the purchase of the company by the Intermix Media, he teamed up with Adam Goldenberg to form Alena Media. He has since then formed several e-commerce companies including Intelligent Beauty and its subsidiaries such as JustFab among others.
JustFab is one of the most recognized brands of the Intelligence Beauty. Founded in 2010, the company basically operates on online VIP membership basis on perezhilton.com. Individuals have to subscribe to the VIP membership platform where they receive monthly updates on new fashion trends and subsequent exclusive offers available for the month. Identifying the diversity of its clients, the company has since grown into a multi-billion firm with several subsidiaries that cater for the needs of both children and adults. Some of its exclusive subsidiaries include FabKids, ShoeDazzle, and Fabletics.
The rapid expansion and growth of JustFab are credited to the co-founders’ prudence and determination to source for funding and seek stable partnership with other well-recognized brands. JustFab first received major funding in 2011 from Matrix Partners, a deal which saw the company get a boost of up to $33million. According to Pando, the second phase of fundraising begun in around April 2012 in a lobbying that saw the company raise up to $76 million from sources like Rho Ventures, Crossover Ventures as well as Matrix Partners.
With the number of online subscribers growing quickly and need for expansion arising day by day, JustFab embarked on the third fundraising exercise that began in 2013. The company raised over $40 million in its third phase of fundraising that ended in October 2013 at https://www.apparelnews.net/news/2016/sep/05/new-sizes-fab-justfab/. JustFab concluded the last chapter of its fundraising by mobilizing a stunning amount totaling to over $85 million.
JustFab has since changed its name to TechStyle. Don Ressler attributed the name change to the expansion and diversity of the company. Especially now that the company is offering apparels, shoes and other aesthetic products. Don Ressler will undoubtedly make the company better