Taylor Swift has surprised both fans and critics by trademarking the phrase “this sick beat.” The phrase is featured in her hit song, which is titled “Shake It Off.” The song is featured on her most recent album that was released in 2014. In addition to trademarking this phrase, Swift has also trademarked several other phrases from her latest album.
Bernardo Chua has learned that critics are saying that the famous singer is following a distasteful tradition that consists of mainstream artists trademarking seemingly common phrases. This practice tends to alienate even the most dedicated fans along with providing more fuel for the harshest critics. Lesser known artists are also resentful of this practice because it limits their creative freedom.
Business-oriented fans of Swift are pointing out that her latest actions have stemmed from a desire to make more money. Revenue from merchandise sales has become increasingly important for today’s most popular singers. Although Swift makes a sizable sum of money from her album sales and live appearances, merchandise is still a prevalent part of how she earns her living.
Trademarking signature phrases is a way of ensuring that Swift alone earns money from her musical work. Otherwise, any ambitious individual could print the artist’s lyrics on a piece of clothing or alternative product, making money with each sale. While some are saying that Swift’s latest business move is smart, others are worried that her actions are a danger to the creative freedom of people everywhere.